01
Campaigns
Campaign planning, copy, creative and builds for product launches, promotions and regular sends.
Klaviyo for ecommerce brands · Sydney / Remote
Klaviyo email marketing for ecommerce brands.
Strategy, copy, creative and Klaviyo implementation for ecommerce brands that want one person to handle more of the email work.
Services
What I can help with.
If you already have copy and creative, I can handle the Klaviyo side. If you need the emails created as well, I can take care of that too.
02
Flows & automation
Welcome, abandoned checkout, post-purchase, win-back, replenishment and other lifecycle flows.
03
Copy & creative
Email copy and on-brand creative built around the product, offer and reason someone should care.
04
Klaviyo implementation
Builds, segmentation, account setup, QA, testing and optimisation inside Klaviyo.
Selected work
Selected email work.
Selected ecommerce email concepts showing campaign structure, copy, creative and Klaviyo-ready execution across automotive, fashion and skincare.
Concept project · Automotive ecommerce
ApexForge
A launch email for a fictional performance car parts brand, built around a cold air intake. I created the copy, layout and creative around the product and its main benefits.
Concept project · Fashion ecommerce
AUREN — The Linen Edit
A new-season campaign for a fictional premium linen fashion brand, combining editorial storytelling, product-led sections and clear calls to action.
Concept project · Skincare ecommerce
VÉRITÉ LABS — Formulation Matters
An educational campaign for a fictional premium skincare brand, combining formulation-led storytelling, product discovery and clear ecommerce calls to action.
How I work
How I work.
The job can be as narrow as a Klaviyo build or as complete as creating the email and putting it live.
Start with what you have
Existing brand assets, offers, products, flows or campaign plans. No need to rebuild things that already work.
What you need help with
Copy, creative, structure, segmentation or Klaviyo implementation depending on what the project actually needs.
Build & QA
Finish the email in Klaviyo, check the details and make sure the final work is ready to send.
About Baseline
Baseline Retention is a Klaviyo-focused email marketing service for ecommerce brands. I help with campaigns, automated flows, copy, creative, segmentation and implementation.
I’m also available for ongoing Klaviyo support and agency overflow work. Based in Sydney, Australia and working remotely.
Contact
Need help with your Klaviyo email marketing?
Tell me what you're working on and where you need help. One-off projects, ongoing support and agency overflow are all fine.